The method of applying blush differs with the facial shape and the right application of blusher can make your face look longer or wider, as desired. Here are some tips to use while applying blush:

• A little shimmer on the highest point of cheekbone near eyes lends you an instant sexy look.
• Accentuate the cheekbones by using a slightly darker shade there while blending it down the cheek for a more natural look.
• Clean blush brushes are very important to avoid bacteria transfer in skin and thus, one should clean them with non-soapy cleansers and baby wipes.
• Cream blush can be blotted off using a tissue while applying translucent powder can dilute powder blush. Since gel & liquid blush 'stain' the cheeks, the only way to lighten them is it wash your face, moisturize and reapply your makeup, this time more sparingly.
• Cream blush can be used on lips for sheer and soft color and should be applied using the fingertip.
• Dusky pink blush warms and freshens up the face, especially on the tendons below the ears, but blush on chin may not look good, if your neck is lighter than your face.
• Frosted blush may not be a good idea after all and frost on lips or eyes are more in fashion during night parties. Still, you can get that look by applying a light colored frosted eye shadow or lipstick such as gold, silver, light pink, peach, champagne and beige on the top of the cheekbones. Frosted highlighting powder is also available in the market to be used on any part of your face.
• Gels and liquids are best to get rosy cheeks but since they stain the skin be sure to wash your hands after applying them.
• Gels are dabbed as dot on apple of the cheek and two smaller dots on cheekbone and rubbed in small circles to blend them well all the way from cheeks to hairline.
• Make the face look wider, by looking straight into the mirror and applying blusher on the cheekbone from under the center of the eye to the temple. Suck in cheeks and use the darkest shade in the hollow making a 'C' shape up to the temples but not higher than eyebrows. Use lighter shade on top of cheekbones and stop before the under eye area. You can add a little lush on tip of the nose, forehead and chin.
• Never use blush on underside of cheekbones.
• Often the small blush brush that comes with the cosmetic is of no use. A full round brush gives a professional look and make the overall look softer and more desirable. It is important to have separate brushes for the blush and the powder.
• Powder blush should always be applied in one direction to avoid streaking.
• The best method to apply a blush is to take the blush on the brush and tap off any extra color in the box itself. Alternately, if you are using gel or cream blush, put a dab of it on your fingers.
• The best shades are warm, golden browns than cool, grayish browns, especially when used as cheek contour.
• To find out the actual position of the apple of your cheek, look into the mirror and smile and then sweep the brush upwards in an arc from your cheekbone to your hairline. Color should be light and well blended.
• To make the face look longer, focus your blush on the outer area of the face and near your hairline. Suck in cheeks and use the darkest color in the hollow making a 'C' shape, no higher than eye on side of face. Use lighter shade on top of the cheekbones and below your darkest blush shade to help slim down the face. Apply lighter shade on apple of the cheeks and chin.
• Is Your Nose Too Long or Too Wide?  Make-up can make the nose appear shorter and thinner. Apply a bronzing powder to the tip of the nose for the illusion of being smaller, or apply on the inner lower side of the nose to make the nose seem thinner.
  
  Is Your Face or Neck Too Long or Too Wide? Using blush and bronzer, you can contour your face and neck to appear thinner. Apply your blush below the whole length of the cheekbone. Apply bronzing powder on each side of your throat (in line with the bend of the jaw bone) to extend the lines of your neck.
• For anti aging makeup  the best shades are pinks and corals. Or a pinky coral. You'll know when you find the right shade, your face will just 'light up'.

How Long To Store Makeup

"Cosmetic products are generally formulated and tested for a shelf life of 1- 3 years under normal storage conditions, depending on a product's composition, packaging, preservation, and other factors. Consumers should be aware that expiration dates are simply "rules of thumb," and that a product's safety may expire long before the expiration date if the product has not been properly stored. Cosmetics that have been improperly stored, for example exposed to high temperatures or sunlight or opened and examined by consumers prior to final sale, may deteriorate substantially before the expiration date. On the other hand, products stored under ideal conditions may be acceptable long after the expiration date has been reached."

So a good a rule of thumb of how long makeup can be stored:

• Lipstick: 1 year
• Eye Makeup : 3 months
• Blush: 6 months
• Nail Polish: 2 years if stored properly

Pick 'N Choose
Always opt for cosmetics brushes that are high quality to ensure that they're effective and can withstand frequent washings.

Quick Tip
Introduce cosmetics one at a time and test behind your ears or on your forearm if you have sensitive skin. Hypoallergenic products are least likely to cause skin irritation.
* Put on your blusher towards the end of your makeup. This way you can set back, look at your eye make up & then decide where to place the blusher.
* For a fresh young look, smile & apply the blusher on the apples of your cheeks, than stroke upward gently.

• Fair skin tone - use Pink or Rose Light skin tone - use Nude pink, Coral, Tan
• Light to Medium skin tone - use Pale rose, coral, tan
• Medium to Tan skin tone - use Pink or Rose, coral
• Tan skin tone - use Tawny brown
  

EGG SHAPED FACE:- Apply blusher on the most developed area of the cheeks and towards the temple, mix it with the foundation.

CIRCLE OR SQUARE:- Apply blusher above the cheekbones, near the nose. Spread it towards the outer line of eyebrows.  

LONG FACE:- Apply the blusher above the cheekbones, spread the blusher towards the outer edge of eyes.

BROAD FROM BASE:-Away from nose, apply blusher on the cheekbones, towards the direction of temple, spread it like V shape. Apply blusher on the edges of jaw.

BROAD FROM ABOVE:-Apply blusher on the cheekbones & with the jaw. Give touch to the whole face also.

RED HAIR:- If you have red hair, then there are many shades of blush that you can wear. And some of these will only look good on redheads, so why not make the most of them?

Specifically brownish yellow orange red type shades are all good. Particularly bronze shades will work well.

Other safe colors include the range of brown shades, and also most shades of red too.

• First choose the color using nature as your guide. The trick is to find a color that matches your cheeks when they're flushed after exercise or being out in the cold. For a quick test, 'spank' your cheeks & use the resulting color as a guide.  Another trick is to match your lip color. Fair skin looks great in rose, olive in peach & dark skin in apricot or even red.
• Now that you have the color, choose the right formula for your skin type. Powder is typically best for oily & combo skin. Cream is great for dry skin. Liquid and gel are great for oily skin. For even better results, combine cream & powder together. Keep in mind stains -- great for well-moisturized skin, not dry skin -- tend to dry very fast so blend well & fast.
• Apply foundation, eye color & lipstick. While blush is usually your 2nd-to-last makeup step (before powder), you should experiment with what works best for you. Some makeup artists like to apply blush BEFORE foundation for a more 'natural' look.
• Since you want a healthy flush, it's best to apply blush only to apples of your cheeks. Keep color light & blended. If you're using gel or cream, dab it on with your middle finger, then blend with your ring & middle finger. The clean finger will pick up any excess blush.
• If you've gone a bit too heavy on the powder blush, a bit of translucent powder over it will calm it down. For cream blush, blot the color off with a tissue. 
• Finish your look with a sweep of translucent powder.
• Extra tip: For a sun-kissed sheen dab bronzer powder on your forehead, chin & nose BEFORE you apply the blush. To make sure it doesn't look like a stripe, use "a big brush & a light hand" . Those with darker skin tones should try a caramel-color bronzer (not orange) paired with a yellow-based blush.

Top tip - if you make a mistake and put too much blusher on, don’t panic! You don’t need to start over. Instead, just moisten a sponge and gently dab your cheeks with it. This will dilute the color and return your overall look to something acceptable.

Note for oily skin: Excess oil causes the skin to grab color causing your blush to darken as the day goes on. Avoid this by powdering often, not with blush but with pressed translucent powder.

Make sure to blend make up into your jawline and hairline so it looks more natural. Also try using a brush instead of those square sponge things or your face will look to cakey.

• How to apply blush for round faces - Give an illusion of slenderness by applying blush in a sideways V on the cheekbones. Blend it well and add a bit to the chin.
• How to apply blush for square faces - Soften the square angles of the face with dab of blush on the forehead and chin. Apply blush from the center of the eyes towards the cheekbones and blend.
• How to apply blush for rectangular faces - Apply blush below the outer corners of the eyes so as to reduce the elongated square shape.
• How to apply blush for oval faces - Apply blush to the prominent part of the cheekbone and blend towards the temples.
  
  Blush Color makeup tips:
  Choose blush to suit the occasion and the time of the day. What goes well for a dramatic evening can be over the top for office wear. For day wear, choose a lighter color than you would at night. Opt for pink shades in winter while in summer opt for peachy, warm hues. Soft natural pinks, beige and peach are ideal for a bright day. Pinch for cheeks for a second or two and check your blush color. A blush shade that mimics your natural coloring will avoid an artificial and comical look. Keep your blush color in the same palette as your lipstick shade. Check out shades of blush in natural lighting. Discard old blush shades from your makeup box. Combine shades to come up with new ones - best suited for your skin tone.
  

  
  

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